Andrew Goodwins 6 features of a music video

In Goodwins book Dancing in the Distraction Factory Andrew Goodwin points out characteristics and features that can be found in music videos. Looking at a selection of music videos which can be recognised?
1. Music videos demonstrate genre characteristics.(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).

2. There is a relationship between lyrics and visuals.
The lyrics are represented with images.(either illustrative, amplifying, contradicting)

3. There is a relationship between music and visuals.
The tone and atmosphere of the visual reflects that of the music.(either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across thier work
(a visual style).

5. There is frequently reference to notion of looking
(screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.

6. There are often intertextual reference
(to films, tv programmes, other music videos etc.)

Introduction

This year in my A2 Media we will be making a Music Promo Video after looking at all different types of research and planning to see what the usual codes and conventions are. In my group I will be working with Sol Ilett. We know what works well and what doesnt work well with us working together from the AS Media course so this will give us a headstart when going into the production. We are sticking to the same Sharrison Production name as last year.